As many of you have probably seen somewhere on your Facebook or Twitter feed, last weekend a new festival which was meant to take place for two weekends, monumentally took the wrong turn when people realised it was all a scam.
Fyre Festival, hosted on a private island, was aimed to be a luxury music festival, with tickets costing up to $12,780 for a four-person package and to feature performances from Skepta and Blink-182 amongst others. With a rather sceptic-looking ad, and it’s continuous effort to reach people through big Instagram models, it seemed to have done the trick. Promising a luxurious experience to a music festival with girls, jet-skis, sunsets and DJs, confetti as well as a buzzing crowd. What could possibly go wrong?
Turns out, living arrangements hadn’t been sorted, instead relief aid tents were set-up, Blink-182 pulled out due to a lack of infrastructure and equipment, shortly before masses of attendees arrived to what essentially was fuck all. Many have gone on Twitter to express their anger in how badly managed this whole situation has been and theres plenty of material to highlight the let-down.
Organisers are now facing a $100 million lawsuit due to a complete over-hype of the festival, lack of proper infrastructures and generally scamming people. Whilst I do understand what the ambitious minds had planned, I’m surprised no one questioned the credibility of this thing. Either way, as music lovers we are bound to support anyone who wants to start a festival or a new concept related to music. Music has a strong community who always push to provide listeners with concerts, events and festivals of all kinds, across the world.
This is why its disappointing to see such a thing happen, with thousands stranded on the island and having payed for something that didn’t exist. It’s been such a shame that lately people have opted for the money part of the festivals instead of the actual music. This is becoming a bit of a trend now, with Coachella also being alarming, considering the amount of companies investing money into exclusive stages, models wearing fancy clothes and an Instagram galore of how pretty and sweet Coachella is when this was a Festival started by Pearl Jam in a protest against TicketMaster for selling too expensive tickets…
There have been times when I’ve questioned how far organisers can go in terms of milking cash out of consumers, who use the festival as a way of making money instead of focusing on the artists. Its starting to reflect on the way we perceive festivals, what to expect and its hurting the live music industry. Even though Coachella organisers once had the right idea about their event, it has taken an undenied turn of branding itself to companies, inviting people who don’t really appreciate what they’re attending but simply focus on headliners and accommodation.
Whilst I’ll always be open to new creations in live music and it’s continuous progress, Fyre Festival was an exemplary case of how one can truly fuck up this money-making tactic that shows no benefits to the music community, listeners and performers. I was shocked that so many people showed up, but now that I think about it, I’m not anymore since music lovers/listeners would go anywhere, in any circumstances, to hear their artists play. But in this case, the luxury promised to high-life lovers showed the complete disconnection some people have between music and money.