The music industry has surprisingly grown its revenues on the last years, due to the worldwide rise of the music streaming services. This success has obviously created an interest in the creation of new music streaming services who try to offer better features in order to attract new users. Deezer, Pandora or iHeartRadio are just some of the numerous music streaming services working nowadays, but without doubt, the most outstanding ones are Apple Music, Spotify, and Tidal, who offer essential features that can be decisive when choosing one of them. Let’s see then what can these services offer:
The most popular streaming service is without doubt Spotify. The Swedish platform was launched in 2006 when the traditional consumption of music started to fall. The main feature that this streaming service offers is its unlimited free use. More than 50 million daily users played for free its favorite music in 2017. Apart from this, Spotify offers a 4,99€ subscription for students and promotions of 3 months of Premium service for 0,99€. Other similar services can’t be used for free, and its subscriptions start from 9,99€/month.
Spotify has also a most pleasant user experience. The apps for smartphone, tablets, and laptops are meticulously designed for an amazing navigation between the different sections of the platform. Moreover, the user-generated content, adds value to a service that could be just one more in the game.
The company based on Cupertino has been focused on the music industry since 2001 when iTunes was launched. 14 years later, Apple Music was released, changing the musical focus of Apple from the digital download of albums to the online streaming. Apple Music has the biggest catalog of music streaming – around 45 million tracks -, followed closely by Tidal, and counts with the help of Apple in the gathering of new users. Apart from that, Apple Music counts with the exclusiveness of important artists – as Katy Perry or Drake – to release their new music one or two weeks in advance from their competitors.
High-quality audio is its biggest differentiation against its opponents. Tidal streams music at AAC 320kbps while its main competitors do it at 256kbps, something that standard users will barely notice, while real music lovers will take for sure into consideration.
This Swedish platform was launched in 2014 by Aspiro Group, with the support of several music labels and artists. And this support is mutual, as Tidal is the streaming service that compensates artists better, paying seven times more than Spotify. While the latter pays 0.0011 cents per stream, Tidal gives 0.007, contributing to a much more fair revenue for artists.
Which is the future for streaming?
Streaming services are rising at this point, and although experts affirm that its biggest growth has already taken place, the bull trend of this platforms won’t fade. Spotify is nowadays the most profitable streaming service but new streaming services will appear, offering better options, prices, and quality of sound – YouTube is launching its own streaming service in 2018-. Spotify has the experience and the user-generated content, Apple Music has the catalog and the exclusivity and Tidal have the quality and support of the industry. Anyhow, streaming is the future of music, and as the future itself, it is unknown, surely surprising and hopefully, promising.